The Story Factor

Overview

Fully revised, updated, and expanded, this modern classic will teach you to use the art of storytelling to persuade, motivate, and inspire in life and businessAnyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results.In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world. Whether writing a screenplay, or announcing a corporate reorganization, Simmons illustrates how story can be used in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals.

Details

Publisher

Basic Books

Published

2019-10-08

Pages

368

Language

EN

Categories

Business & Economics / Business Communication / General, Self-Help / Communication & Social Skills, Business & Economics / Business Communication / Meetings & Presentations, Self-Help / Personal Growth / Success, Self-Help / Creativity, Performing Arts / Storytelling

ISBN-13

9781541674073