Book details
Marketing Management
Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
No ratings yet
Buy the book
A single link, no noise.
Overview
The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.
Details
- Publisher
- Pearson UK
- Published
- 2019-07-12
- Pages
- 802
- Language
- EN
- Categories
- Business & Economics / General, Business & Economics / Marketing / General, Business & Economics / Sales & Selling / General
- ISBN-13
- 9781292248462
Similar books
Based on category and author.
Getting to Yes
Roger Fisher, William Ury, Bruce Patton
5.0(1)
Powers and Prospects
Noam Chomsky
5.0(1)
The Five Dysfunctions of a Team
Patrick M. Lencioni
4.0(42)
The Panic of 1907
Robert F. Bruner, Sean D. Carr
4.0(4)
What They Do Not Teach You at Harvard Business School
Mark H. McCormack
4.0(2)
SPIN®-Selling
Neil Rackham
No ratings yet
The American Dole
Jeff Singleton
No ratings yet
Transforming Women's Work
Thomas Dublin
No ratings yet
The Fatal Conceit
F.A. Hayek
No ratings yet
Nudge
Richard H. Thaler, Cass R. Sunstein
No ratings yet
The History and Philosophy of Social Science
Scott Gordon
No ratings yet
Understanding and Managing Public Organizations
Hal G. Rainey, Sergio Fernandez, Deanna Malatesta
No ratings yet