Book details
Marketing Management
Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
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Overview
The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.
Details
- Publisher
- Pearson UK
- Published
- 2019-07-12
- Pages
- 802
- Language
- EN
- Categories
- Business & Economics / General, Business & Economics / Marketing / General, Business & Economics / Sales & Selling / General
- ISBN-13
- 9781292248462