Book details
Drive
Daniel H. Pink
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Overview
We've been conditioned to think that the best way to motivate ourselves and others is through external rewards like money or fame, or by the fear of punishment - the carrot-and-stick approach. That's a mistake, Daniel H. Pink says in his transformative new book. The key to high performance and satisfaction is intrinsic, internal motivation: the desire to follow your own interests and understand the benefits in them for you.
Details
- Publisher
- Canongate
- Published
- 2010
- Pages
- 242
- Language
- EN
- Categories
- Business & Economics / Motivational, Psychology / Cognitive Psychology & Cognition, Psychology / Industrial & Organizational Psychology, Self-Help / Personal Growth / Self-Esteem, Self-Help / Personal Growth / Success
- ISBN-13
- 9781847677686
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